The press kit you WANT to get

For many years, I've been telling clients that it's not necessary to create formal press kits. The downloadable electronic press kit (EPK) serves the same purpose and is more economical and eco-friendly.

However, if there is any reason to create a physical press kit, this one from Guerlain truly does it right. Not only does it house press materials in a organized way (a holder in the back of the box), it also has a customized compartment to hold a product sample. And just as important, the overall presentation and packaging is beautiful, creative and reinforces the luxury brand image of the new launch.

When editors receive over 100 deliveries in their offices a day, this press kit definitely stands out above the crowd.

 

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