Commitment Free Sampling

beauty, subscription, TotalBeauty, industry, business
I've been seeing a bunch of new, unique business integrations in the beauty industry. First - NewBeauty, a magazine, partnered with Fred Segal to create a retail space. Next, Sandow Media, NewBeauty's parent company, buys the worldwide rights to the Fred Segal brand.

And now, TotalBeauty.com, an online beauty resource, is offering a sampling program called
TotalBeauty Collection, a la Birchbox but without the commitment of a subscription - and with premium size samples. Similarly, Beautylish.com, which started as an online destination and community, has added on an e-tail component to their business.

It makes sense that traditional media and retail roles are merging in the beauty industry. Beauty consumption can now become truly integrated into a 360 degree experience. The beauty industry has always been commercial. So why not just make it more obvious now by directly merging sales with editorial?

 

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