About

Ink & Press is an LA-based PR consultancy specializing in beauty and consumer brands. In addition to getting our clients “ink & press,” we work closely with brands on strategic positioning and brand building. We believe that the work of PR is to tell good stories and bring out the best potential in every brand, product and person.

Areas of Expertise

Consumer Lifestyle
Fashion & Beauty
Entertainment & Media

Services

Program & Strategy Development
Press and Consumer Events Planning & Management
Celebrity/Tastemaker Seeding & Alignment
Brand Building & Strategic Partnerships
Sponsorships & Event Partnerships
Budget Management
Measurement & Results Tracking
EPK, Press & Sales Materials Development
Social Media
PR Coaching & Training


Stephanie Tsai, President/Founder

Prior to Ink & Press, Stephanie ran the beauty & lifestyle departments of some of the country's top agencies, working with brands including Target, Shiseido, Avon, Maybelline, CVS/pharmacy and many others. She has planned and executed countless press events, driven sales generating coverage and garnered industry and consumer awards on behalf of her clients. Her work for her clients have resulted in coverage in top national magazines, the New York Times, Access Hollywood, The View, Today Show, The Oprah Winfrey Show, among others. Her skills lie in her ability to create a PR strategy that meets individual business needs. Stephanie has a Masters in International Communications from Columbia University and a BA in Communications from UC Berkeley. Stephanie lives in LA with her husband, son and dog.

Additional Background & Skills

Specialty in lifestyle, beauty and consumer brandS
Strong media relationships with top editors, producers and bloggers—national and regional
Strategic program development that generates results
Alignments with celebrities, industry influencers and experts to elevate image and awareness for both brands and products
Bi-coastal relationships
Social Media guidance and support